Hisense has started price wars with their cheapest 4K TV known as LTDN40K321UWTSEU that will cost you only $692 USD.
With the K321 series experience TV like never before in glorious Ultra HD 4K resolution. With 4 times the detail of Full HD see every detail with stunningly realistic picture quality and beautifully natural motion.
Backed by the power of a quad core processor, powerful TruSurround Audio, futureproof 4K technologies (including HDMI 2.0, HEVC, USB 3.0) and a wide variety of Smart Apps* you will never want to leave your living room.
This Hisense 4K UHD TV comes with a whole host of the latest Apps for your enjoyment*. Why not try watching video on demand in 4K with either Netflix or YouTube? Staying in touch with friends and family will never have been easier with Facebook or Twitter.
The 40-inch, $692 4K TV will be joined on retailers' shelves by larger 50-inch and 55-inch models, too, with the slightly more expensive $921.95 and $1075.87 models still being considerably kinder to your wallet than most alternatives.
